Thursday, June 12, 2008

If you want AB you're going to have to pry it from my cold, dead hand.

As you may have heard, the Belgian beer giant, InBev, has made an buy out offer to Anheuser-Busch. Needless to say this deal must not go through. AB is the last major brewery in America that is actually American owned. (I don't count Coors because they merged with Molson and have a marketing partnership with SABMiller, both foreign companies.) AB has been based in St. Louis since its creation in 1852 (although officially incorporated in 1875) and has been a pillar of the community ever since. Even during the dark days of prohibition, AB was one of the only breweries to remain open and provided much needed jobs to the region. Today AB is the largest U.S. based brewery creates more revenue for the St. Louis region than their books indicate. More than just providing jobs at the corporate headquarters and the brewery, AB uses local advertising agencies, distribution centers, and delivery services. They also provide millions of dollars in tourist revenue in St. Louis and around the country with their ownership of Sea World, Busch Gardens, and various other theme parks. The charitable work they do goes largely unreported but almost every single charity, school, and church in St. Louis has been touched by AB's generosity. Both St. Louis University and Washington University receive large donations from AB every year. Many churches receive free kegs of beer for annual picnics and festivals. AB also supports organizations all around the world. Check it out.

Not to be Chicken Little or anything but all of this would end should InBev be successful in their buyout plans. InBev has a history of brutally and heartlessly slashing costs. Any and all "unnecessary" programs would be cast aside to bring up the bottom line. They don't recognize the importance of building up the community and creating good will. Sitting in Belgium and Brazil, the owners just want the money and the Budweiser brand name. Think of AB as Callahan Auto and InBev as Zalinsky Auto Parts. You are Tommy Boy. Get the job done. The AB shareholders and consumers must put forth a concentrated effort to block this take over so go to www.saveAB.com to see how you can help. One of the best ways is to keep buying Budweiser and other AB produced beers and keep buying stock in AB and hopefully we can push up the value of AB so high that InBev would not be able to afford it.

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